BRAND STRATEGY

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BRAND STRATEGY ★

Our proven methods are guaranteed to help you establish a strong, recognizable, and coherent brand that resonates with both customers and internal staff, and supports your long-term business success.

Full Brand Strategy

  • We guide and develop your strategy from A-Z. Our expert insight is covered for you at every step of the way, and we craft the strategy with precision alongside your input. At the end, you'll leave with a comprehensive roadmap for a clearer, more confident future.

  • This program is intensive and collaborative, and requires the participation of the founder and all stakeholders/key-decision makers.

    Stakeholders must be committed to participation in workshops, meeting, reviews, and conversations to ensure alignment and efficiency

    Brand owners must be willing willing to allow access to current customer/client base for surveys and focus groups

  • Depending on the scope of the project, we prefer 2-3 months. Sometimes, 4-6 months is preferred for larger projects.

  • A Full Brand Strategy that includes

    • Mission, Vision, Purpose Statement

    • Value Statements

    • Brand Philosophy

    • Brand Architecture

    • Brand Personality

    • Voice Dimensions and tones

    • Language Bank

    • Brand vocabulary

    • Unique Value Proposition

    • Positioning Statement

    • SWOT on Competitors

    • Client Analysis

    • Client Weaknesses and Pain Ponts

    • Key Message Framework

    • Client Story Framework

    • Taglines

    • Slogan

    • Naming

    Complimentary Guide on Brand Activation after your Strategy is done

  • All projects are first assessed on scope, then quoted on a sliding scale that considers the size and revenue of the business as well as it's stake in the marketplace.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
— Warren Buffett

Get crystal clear on your brand and become a force in the marketplace. In this program, we work with your executive team to refine your vision and pinpoint your X-Factor, so you can strategize your success with confidence.

A Full Brand Strategy is for you if:

  • You struggle to differentiate yourself from your competitors

  • It’s hard to describe your brand

  • You’re facing challenges with brand consistency across different platforms and channels.

  • There is a lack of clarity on roles, goals, and purpose

  • You need to align your internal team around a unified vision and strategic objectives.

  • There’s new leadership in your company

  • You want to rebrand or reach new markets

  • There’s been a dramatic shift in your industry

  • You don’t have an existing strategy in place already

Our Method

  • Through client sessions, we align stakeholder perspectives and set unified company goals, ensuring all partners share a common vision and path.ext goes here

  • We uncover your mission, vision, purpose, and values. We restructure your brand architecture, audit your higher purpose goals, and craft a brand philosophy that aligns with your unique methodology, as seen fit.

  • We discover what makes your company radically different from your competitors. We position your company strategically in marketplace and create value propositions that make your company unforgettable

  • Every brand needs a human touch. We develop your brand personality using a formula that fosters a genuine connection between your company and its target audience.

  • Through surveys and focus groups, we discover the customer's journey, their current perceptions of your brand, as well as their pain points and desires.

  • With all components in place, we create a communication framework to ensure that all your internal and external communications are aligned with your company's core mission, vision, and personality.

  • After a full analysis of your customer's profile and their pains and desire, we craft a story that illustrates how your client arrives to your business as a solution.

  • If necessary and desired, we create a new name and tagline for your brand

  • We begin with our onboarding process, followed by consolidating stakeholder roles and helping you establish unified company goals. This ensures all partners share a common vision and direction before we dive into strategy development.

  • We facilitate the process for your team to uncover your mission, vision, purpose, and values. Through guided sessions, we support brand leaders in restructuring their brand architecture, auditing higher purpose goals, and crafting a brand philosophy that aligns with their unique methodology

  • We guide you in discovering what makes your company radically different from your competitors. Together, we strategically position your brand in the marketplace and craft value propositions that ensure your company remains unforgettable

  • Every brand needs a human touch. We help you develop your brand personality using a formula that fosters a genuine connection between your company and its target audience.

  • Through surveys and focus groups, we help you uncover your customers' journey, their current perceptions of your brand, as well as their pain points and desires.

  • With all components in place, we create a communication framework to ensure that all your internal and external communications are aligned with your company's core mission, vision, and personality.

  • After thoroughly analyzing your customers' profiles, pain points, and desires, we guide you in crafting a story that illustrates how they turn to your business as the solution.

  • If needed and desired, we take you through a strategic thinking session and help you create a new name and tagline for your brand.

Facilitated Strategy Workshops

  • For the savvy brand owner that wants to get their hands dirty and dive neck-deep, facilitated workshops are perfect for leaders with high commitment and self-accountability.

    Workshop sessions are led by brand strategists, with the final outcomes being completed by the brand leaders.

  • Strategy workshops are perfect for highly motivated brand leaders that already have experience in branding, have worked with brand strategy before, or are generally very knowledgeable and confident in their own brand (but willing to discover new gems). A proactive mindset and a quick ability to analyze and synthesize information is crucial in undertaking these workshops. A focused, accountable, and collaborative attitude will be crucial in assisting brand leaders in the creation of their strategy.

  • In these facilitated workshops, what you put in is what you will get out. The participation of brand leaders and key decision makers is essential for a successful and aligned outcome of the strategy. During the workshops, leaders will collaborate on brainstorming and crafting their strategy, guided and validated by the workshop leader. It’s important to note that the final creation of the strategy rests with the brand leaders and will not be completed by RepRoy brand strategists.

  • Our preference is one workshop per week, over a period of 6-8 weeks. However, shorter timeframes can be accommodated upon discussion.

    • Workshop Workbooks

    • Guided Frameworks on Excel to craft your strategy

    • An entire brand strategy manual to fill out at your own self-paced leisure

  • All projects are first assessed on scope, then quoted on a sliding scale that considers the size and revenue of the business as well as it's stake in the marketplace.

    Please note, due to the dedicated nature of this service for brand leaders, full payment is required upfront.

“People don’t buy what you do; they buy why you do it.”
— Simon Sinek

For highly collaborative teams and brand owners, these workshop sessions offer an exciting time and space to brainstorm about the future and strategy of your brand. With exercises, examples, and workbooks to help you along, facilitated workshops are perfect for owners that are branding whizzes and just need a formulation to get started.

A Facilitated Workshop is For You If:

  • You’re an open, proactive leader who collaborates well with your team.

  • You’re committed to understanding your brand and its market position.

  • You’re ready to tackle your business’s challenges and opportunities.

  • You value structured frameworks and actionable insights for strategic decisions.

  • You’re open to new perspectives and innovative growth approaches.

  • You seek a collaborative environment to shape your brand’s strategy.

Our Method

  • You show us the problem that needs solving. We audit your strategy.

  • After our audit, we're able to identfy and strengths and weaknesses in the strategy.

  • We begin our workshop, where we sit with brand owners and any relevant stakeholders to extract the necessary information needed to rebuild part of your strategy

  • We deliver a new touchup and harmonize it with the rest of your existing strategy. We offer actionable insights to help you activate it.

Strategy Touch-Ups

  • For owners with an existing strategy, we offer solutions that will clarify and tighten up your existing frameworks. We only work on one section at a time.

  • For brand owners that have identified problems in their business environment or new challenges in the market, and need an update on their existing strategy

  • This service requires the collaboration of the brand owner at every step. Without the brand owner's assistance, insight, and collaboration, a proper diagnosis and a successful workshop will not be possible.

  • 2-4 weeks

  • A full retouch on one section of your existing strategy.

    • Brand Positioning Statement: Defines your brand's unique place in the market and what sets it apart from competitors.

    • Target Audience Profiles: Detailed descriptions of your ideal customer segments, including demographics, psychographics, and pain points.

    • Brand Persona: A defined set of traits, tone, and style that represents how the brand communicates and engages with its audience.

    • Messaging Framework: Core messaging guidelines, including value propositions, key messages, and taglines for consistency across platforms.

    • Visual Identity Guidelines: Rules and resources for visual elements like logos, color palettes, typography, and imagery.

    • Communication Framework: A structure for aligning internal and external communications with the brand’s mission, vision, and personality.

    • Brand Architecture: A hierarchy that clarifies how different sub-brands or products fit within the overall brand.

  • All projects are first assessed on scope, then quoted on a sliding scale that considers the size and revenue of the business as well as it's stake in the marketplace.

“If your business is not a brand, it is a commodity.”

For those with an existing strategy, we offer retouches for the following: brand substance, positioning strategy, brand persona, and your communication framework. This program is for those that already have a strategy in place, and are experiencing a business environment or a market that is evolving, requiring adjustments to stay relevant and competitive.

A Strategy Touch-Up is for you if:

  • Market shifts have made your current positioning outdated.

  • Your messaging feels inconsistent or misses the mark with your audience.

  • New leadership has shifted your brand’s vision or goals.

  • Your brand persona no longer reflects your values or audience.

  • Your communication lacks cohesion across platforms or teams.

  • You already have a strategy in place but need refinement.

Our Method

Branding Impacts

 

Increase Market Share

A stronger brand strategy and position can lead to a larger share of the market.

Reach New Markets

Introduce your brand and products into new markets, leveraging brand equity for quicker acceptance.

Premium Pricing

Elevate the perceived value of your offerings, allowing for better pricing strategies. People will pay more for a unique brand experience which will stabilize business


Influence Perceptions

Reflect internal values externally, positively influencing how customers and partners perceive your brand.

Cultivate Loyalty

Well-managed brands stick in the minds of their audience. This means higher memorability, recognition, brand loyalty

Attract Top Talent

Reduce attrition. Make your company a magnet for high-caliber professionals who align with your core values.